# Build on Nominal - Series C Announcement by Nominal

Nominal announces its $240M Series C funding, highlighting its role as the hardware intelligence platform for modern engineering teams across aerospace, defense, and advanced hardware.

- Company: Nominal
- Year: 2024
- Duration: 0:31
- Type: Advertisement
- Objective: Announce
- Industry: Hardware
- Audience: Enterprise
- Medium: Live action, Product UI, Typography, Mixed media
- Style: Technical, Bold, Cinematic
- Techniques: Kinetic type, Rapid cutting, Split screen, Compositing
- Structure: Hook → reveal
- Pace: Fast
- Audio: Music-led
- Format: Landscape

## Observations

- Heavy use of bold typography layered over rapid cuts of engineering labs, industrial manufacturing, and telemetry UI.
- Editorial collage aesthetics mixing CAD models, code, blueprints, and archival aerospace mission control footage.

## Moments

### 0:00–0:06 · Funding Announcement

Text banners reveal the $240M Series C funding amidst a stream of hardware engineering domains.

Tags: kinetic typography, announcement, funding

Link: https://motionreference.com/reference/0631216e-19b3-4e4c-b15e-64682269217d?t=0 · Moment id: `0631216e-19b3-4e4c-b15e-64682269217d-m0`

### 0:06–0:10 · Call to Action Framing

Bold text 'BUILD ON NOMINAL' frames fast-cut clips of engineers and telemetry waveforms.

Tags: rapid cutting, typography

Link: https://motionreference.com/reference/0631216e-19b3-4e4c-b15e-64682269217d?t=6 · Moment id: `0631216e-19b3-4e4c-b15e-64682269217d-m1`

### 0:10–0:18 · The Hardware Intelligence Platform

Montage showcasing software dashboards, testing hardware, 3D diagrams, and engineering workstations.

Tags: split screen, technical, product ui

Link: https://motionreference.com/reference/0631216e-19b3-4e4c-b15e-64682269217d?t=10 · Moment id: `0631216e-19b3-4e4c-b15e-64682269217d-m2`

### 0:18–0:25 · Platform Statement & URL

Minimal graphic card framing the core platform message and web destination.

Tags: minimal, cta

Link: https://motionreference.com/reference/0631216e-19b3-4e4c-b15e-64682269217d?t=18 · Moment id: `0631216e-19b3-4e4c-b15e-64682269217d-m3`

### 0:25–0:31 · Mission Success Payoff

Archival footage of mission control celebrating success followed by the Nominal logo bug.

Tags: celebration, brand outro, logo

Link: https://motionreference.com/reference/0631216e-19b3-4e4c-b15e-64682269217d?t=25 · Moment id: `0631216e-19b3-4e4c-b15e-64682269217d-m4`

## Links

- Motion Reference page: https://motionreference.com/reference/0631216e-19b3-4e4c-b15e-64682269217d
- Watch: https://attachments.are.na/52600391/18826b24f51334325564988d36a39048.mp4?1794292641
- Original: https://x.com/Nominal_io/status/2119792367825789214/video/1
- Video id: `0631216e-19b3-4e4c-b15e-64682269217d` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Nominal when you use this.