# friend - Learning to Cook by friend

A woman cooking in a vintage-toned kitchen questions her purchase of pasta sauce, prompting her AI companion to wittily remind her of her culinary goal.

- Company: friend
- Year: 2024
- Duration: 0:26
- Type: Advertisement
- Objective: Build awareness
- Industry: AI
- Audience: Consumer
- Medium: Live action, Typography
- Style: Cinematic, Editorial, Playful
- Structure: Hook → reveal
- Pace: Moderate
- Audio: Dialogue
- Format: Landscape

## Observations

- Shot with warm, filmic grain evoking a retro 16mm or vintage film aesthetic.
- A single static wide camera setup captures the entire kitchen counter interaction without cuts.
- The audio features naturalistic kitchen foley accompanied by an ambient acoustic guitar underscore and clear voice acting.
- The title 'friend' appears cleanly in white serif lowercase typography centered over the action.

## Moments

### 0:00–0:08 · Kitchen Routine

A woman washes a utensil and prepares pots on the stove while steaming water boils.

Tags: Live action, Cooking, Atmosphere

Link: https://motionreference.com/reference/171b9190-5d06-434b-981f-1159319eee81?t=0 · Moment id: `171b9190-5d06-434b-981f-1159319eee81-m0`

### 0:08–0:17 · Conversing with AI

She picks up a jar of pasta sauce and asks why she bought it, receiving a playful reminder from her AI companion.

Tags: Dialogue, AI Assistant, Humor

Link: https://motionreference.com/reference/171b9190-5d06-434b-981f-1159319eee81?t=8 · Moment id: `171b9190-5d06-434b-981f-1159319eee81-m1`

### 0:17–0:26 · Brand Reveal

She sets the sauce down and resumes cooking as the wordmark 'friend' displays on screen.

Tags: Branding, Typography, Outro

Link: https://motionreference.com/reference/171b9190-5d06-434b-981f-1159319eee81?t=17 · Moment id: `171b9190-5d06-434b-981f-1159319eee81-m2`

## Links

- Motion Reference page: https://motionreference.com/reference/171b9190-5d06-434b-981f-1159319eee81
- Watch: https://attachments.are.na/51256577/4f48463fcbf82cc68657ee843f7240ae.mp4?1791712744
- Original: https://x.com/friend/status/2085036278576451662/video/1
- Video id: `171b9190-5d06-434b-981f-1159319eee81` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit friend when you use this.