# Introducing Wabi: The Visual AI Assistant by Wabi

A high-energy product launch video showcasing Wabi, a visual AI assistant designed for collaboration, custom mini-apps, and intelligent proactive assistance across devices.

- Company: Wabi
- Year: 2024
- Duration: 1:14
- Type: Product launch
- Objective: Announce
- Industry: AI
- Audience: Consumer
- Medium: Product UI, Typography, 2D animation, Mixed media, 3D
- Style: Minimal, Playful, Bold, Editorial
- Techniques: UI choreography, Kinetic type, Morph, Rapid cutting, Compositing
- Structure: Manifesto
- Pace: Fast
- Audio: Music-led
- Format: Landscape

## Observations

- Fast-paced kinetic typography introduces Wabi as a collaborative visual assistant.
- Mobile UI simulations demonstrate conversational AI generating real-time widgets and interactive mini-apps directly in group chats.
- Dynamic visual representations of customizable widgets and proactive money-saving automation.
- Ending features glossy 3D orb physics graphics transitioning into the brand logo.

## Moments

### 0:00–0:09 · A Visual Assistant You Use Together

Opening kinetic typography transitions from 'The personal AI assistant' to 'The visual AI assistant you use together'.

Tags: Kinetic type, Typography, Branding

Link: https://motionreference.com/reference/17c346e7-9029-48d1-8a01-4d48ecd3529d?t=0 · Moment id: `17c346e7-9029-48d1-8a01-4d48ecd3529d-m0`

### 0:09–0:23 · Group Chat Integration & Dynamic Recs

Demonstration of Wabi integrated into friends' group chats, generating interactive map recommendations and booking tickets instantly.

Tags: UI choreography, Chat UI, Product demo

Link: https://motionreference.com/reference/17c346e7-9029-48d1-8a01-4d48ecd3529d?t=9 · Moment id: `17c346e7-9029-48d1-8a01-4d48ecd3529d-m1`

### 0:23–0:39 · Generative Mini-Apps & Trackers

Montage displaying on-demand mini-apps, sports coaches, and custom widgets generated through chat prompts.

Tags: Feature montage, UI choreography, Productivity

Link: https://motionreference.com/reference/17c346e7-9029-48d1-8a01-4d48ecd3529d?t=23 · Moment id: `17c346e7-9029-48d1-8a01-4d48ecd3529d-m2`

### 0:39–0:58 · Proactive Assistance & Bill Renegotiation

Illustrating Wabi proactively spotting price hikes on bills and negotiating savings automatically.

Tags: Automation, Product demo, Fintech

Link: https://motionreference.com/reference/17c346e7-9029-48d1-8a01-4d48ecd3529d?t=39 · Moment id: `17c346e7-9029-48d1-8a01-4d48ecd3529d-m3`

### 0:58–1:14 · Personalized Home Screen & Multi-Platform Launch

A cascade of custom widgets forms a bespoke mobile home screen, followed by cross-platform availability announcements and brand outro.

Tags: UI choreography, 3D, Outro

Link: https://motionreference.com/reference/17c346e7-9029-48d1-8a01-4d48ecd3529d?t=58 · Moment id: `17c346e7-9029-48d1-8a01-4d48ecd3529d-m4`

## Links

- Motion Reference page: https://motionreference.com/reference/17c346e7-9029-48d1-8a01-4d48ecd3529d
- Watch: https://attachments.are.na/51582845/d5667be72a730c9ff1059ffb0b44ca19.mp4?1792429618
- Original: https://x.com/ekuyda/status/2112212804979880239/video/1
- Video id: `17c346e7-9029-48d1-8a01-4d48ecd3529d` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Wabi when you use this.