# Design Together Again by on.design

A cinematic brand film announcing on.design, showcasing two designers ascending a hill to discover a vibrant gathering of creators collaborating in nature, celebrating creative community and collaborative design tools.

- Company: on.design
- Duration: 0:33
- Type: Brand film
- Objective: Build awareness
- Industry: Creative tools
- Audience: Creator
- Medium: Live action, Product UI, Typography
- Style: Cinematic, Editorial, Premium
- Techniques: Camera move, Compositing
- Structure: Manifesto
- Pace: Moderate
- Audio: Music-led
- Format: Landscape

## Observations

- Blends naturalistic golden-hour live action with a surreal large-scale ring sculpture set in a meadow.
- Features genuine creative artifacts including physical sketchbooks, posters, field recording equipment, and web/digital UI screens.

## Moments

### 0:00–0:08 · The Journey Up the Hill

Two designers walk along a sun-dappled trail under oak trees discussing whether others have arrived.

Tags: Live action, Dialogue

Link: https://motionreference.com/reference/1ce85ce1-c006-4873-a0bd-95b5b11f1f90?t=0 · Moment id: `1ce85ce1-c006-4873-a0bd-95b5b11f1f90-m0`

### 0:08–0:16 · Discovering the Gathering

The duo runs over the crest of the hill, revealing a massive circular portal monument overlooking a meadow filled with collaborating creatives.

Tags: Live action, Cinematic

Link: https://motionreference.com/reference/1ce85ce1-c006-4873-a0bd-95b5b11f1f90?t=8 · Moment id: `1ce85ce1-c006-4873-a0bd-95b5b11f1f90-m1`

### 0:16–0:27 · Collaborative Montage

Quick vignettes show designers and artists sharing interfaces, posters, photography experiments, sketches, and browsing a creative feed on laptops and tablets.

Tags: Product UI, Live action, Montage

Link: https://motionreference.com/reference/1ce85ce1-c006-4873-a0bd-95b5b11f1f90?t=16 · Moment id: `1ce85ce1-c006-4873-a0bd-95b5b11f1f90-m2`

### 0:27–0:33 · Brand Reveal

A graphic white ring logo matches the physical ring sculpture against the sky, resolving to 'on.design'.

Tags: Typography, Brand film

Link: https://motionreference.com/reference/1ce85ce1-c006-4873-a0bd-95b5b11f1f90?t=27 · Moment id: `1ce85ce1-c006-4873-a0bd-95b5b11f1f90-m3`

## Links

- Motion Reference page: https://motionreference.com/reference/1ce85ce1-c006-4873-a0bd-95b5b11f1f90
- Watch: https://attachments.are.na/51256189/12678415b450d17e001d9a6a71578cb4.mp4?1791710778
- Original: https://x.com/getondesign/status/2107333887026491811/video/1
- Video id: `1ce85ce1-c006-4873-a0bd-95b5b11f1f90` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit on.design when you use this.