# FLUX.1 [schnell] Announcement by Black Forest Labs

A high-energy launch teaser revealing FLUX.1 [schnell] by Black Forest Labs, featuring a dynamic 3D camera fly-through of diverse AI-generated imagery assembling into a grid, followed by bold typography and capability callouts.

- Company: Black Forest Labs
- Year: 2024
- Duration: 0:11
- Type: Product launch
- Objective: Announce
- Industry: AI
- Audience: Developer
- Medium: Mixed media, Typography, 3D
- Style: Bold, Minimal, Editorial
- Techniques: 3D camera, Kinetic type, Rapid cutting, Compositing
- Structure: Hook → reveal
- Pace: Fast
- Audio: Music-led
- Format: Landscape

## Observations

- 3D floating cards showing varied visual styles such as anime, realism, oil paintings, and typography fly past the camera.
- Cards snap cleanly into an organized mosaic grid on a black backdrop.
- The mosaic expands and cuts to reveal bold central typography reading 'FLUX .1 [schnell]' and 'Open Weights'.
- Handwritten cursive annotations highlight key model attributes: 'image', 'truer to life', 'text', 'detail', and 'style' alongside the Black Forest Labs logo.

## Moments

### 0:00–0:03 · 3D Image Swarm

A kinetic 3D camera sweeps through a cloud of diverse generated images floating in dark space.

Tags: 3D camera, imagery, swarm

Link: https://motionreference.com/reference/2820703b-0cf9-4b7b-8902-0cd24df4ce3b?t=0 · Moment id: `2820703b-0cf9-4b7b-8902-0cd24df4ce3b-m0`

### 0:03–0:06 · Grid Assembly

The images lock into a structured rectangular mosaic grid on a clean black background.

Tags: mosaic, grid, visual variety

Link: https://motionreference.com/reference/2820703b-0cf9-4b7b-8902-0cd24df4ce3b?t=3 · Moment id: `2820703b-0cf9-4b7b-8902-0cd24df4ce3b-m1`

### 0:06–0:11 · Model Reveal & Annotations

The layout parts to reveal 'FLUX .1 [schnell] Open Weights' with animated handwritten feature callouts and the Black Forest Labs branding.

Tags: reveal, kinetic type, branding, callouts

Link: https://motionreference.com/reference/2820703b-0cf9-4b7b-8902-0cd24df4ce3b?t=6 · Moment id: `2820703b-0cf9-4b7b-8902-0cd24df4ce3b-m2`

## Links

- Motion Reference page: https://motionreference.com/reference/2820703b-0cf9-4b7b-8902-0cd24df4ce3b
- Watch: https://attachments.are.na/51445385/5248a6f907afd54b7143ca1f14a61f33.mp4?1792086516
- Original: https://x.com/i/status/2110751201105256925
- Video id: `2820703b-0cf9-4b7b-8902-0cd24df4ce3b` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Black Forest Labs when you use this.