# Hey Clicky - Teaser by Clicky

A teaser video featuring a MacBook alternating between macOS and various classic Windows startup screens and chimes, concluding with a close-up click and a release announcement directing to heyclicky.com/new.

- Company: Clicky
- Duration: 0:14
- Type: Product launch
- Objective: Generate anticipation
- Industry: Productivity
- Audience: Consumer
- Medium: Live action, Product UI, Typography
- Style: Cinematic, Playful, Minimal
- Techniques: Match cuts, Rapid cutting, Compositing
- Structure: Hook → reveal
- Pace: Escalating
- Audio: Sound-design-led
- Format: Landscape

## Observations

- A physical desk setup with a MacBook, lamp, and books is illuminated with shifting ambient light.
- The screen alternates between macOS and various iterations of Windows (Windows 7, 10, 11) synchronized to their iconic system startup chimes.
- A close-up reveals a mouse cursor clicking an element at the top edge of the display before cutting to black.
- Minimal white typography reveals 'see you tomorrow' followed by the launch link 'heyclicky.com/new'.

## Moments

### 0:00–0:07 · Windows OS Switching Montage

The laptop screen rapidly cuts between macOS and successive versions of Windows, shifting desk ambient lighting and playing corresponding startup chimes.

Tags: match cuts, live action, sound design

Link: https://motionreference.com/reference/2c64d792-6d39-48cb-a241-54e12e95172d?t=0 · Moment id: `2c64d792-6d39-48cb-a241-54e12e95172d-m0`

### 0:07–0:09 · The Click Close-up

Extreme close-up on the laptop screen near the top edge as the cursor clicks a small trigger icon.

Tags: product ui, close-up

Link: https://motionreference.com/reference/2c64d792-6d39-48cb-a241-54e12e95172d?t=7 · Moment id: `2c64d792-6d39-48cb-a241-54e12e95172d-m1`

### 0:09–0:14 · Date and URL Reveal

Bold white typography on black displays 'see you tomorrow' followed by a transition to 'heyclicky.com/new' over rhythmic music.

Tags: typography, call to action

Link: https://motionreference.com/reference/2c64d792-6d39-48cb-a241-54e12e95172d?t=9 · Moment id: `2c64d792-6d39-48cb-a241-54e12e95172d-m2`

## Links

- Motion Reference page: https://motionreference.com/reference/2c64d792-6d39-48cb-a241-54e12e95172d
- Watch: https://attachments.are.na/51774021/672aff0e32448b0aa53b49a65f314139.mp4?1792776408
- Original: https://x.com/heyclicky/status/2113353978713182623/video/1
- Video id: `2c64d792-6d39-48cb-a241-54e12e95172d` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Clicky when you use this.