# Introducing Glass by Ramp by Ramp

Chief Product Officer Geoff Charles and team members at Ramp introduce Glass, an internal AI agent workspace engineered to streamline multi-model deployment, enable real-time collaboration, and control runaway enterprise AI spending.

- Company: Ramp
- Year: 2024
- Duration: 1:48
- Type: Product launch
- Objective: Announce
- Industry: Fintech
- Audience: B2B
- Medium: Live action, Product UI, Mixed media, Typography
- Style: Cinematic, Editorial, Technical, Minimal
- Techniques: Compositing, UI choreography, Camera move
- Structure: Problem → solution
- Pace: Moderate
- Audio: Dialogue
- Format: Landscape

## Observations

- Uses live-action corporate documentary framing combined with AR-style floating UI elements composited into the physical office space.
- Shows real employee workflows and lower-third job titles to build credibility through an internal dogfooding story.
- Integrates financial controls directly into AI interaction interfaces, bridging fintech spend management with LLM agent tooling.

## Moments

### 0:00–0:15 · The Runaway AI Spend Problem

A relatable opening highlights exploding enterprise AI bills and notification popups warning of blown company budgets.

Tags: Hook, Problem, AI Spend

Link: https://motionreference.com/reference/2cafd5d0-e7a8-4b4f-a7ce-77933d757486?t=0 · Moment id: `2cafd5d0-e7a8-4b4f-a7ce-77933d757486-m0`

### 0:15–0:32 · Unveiling Glass

Geoff Charles introduces Glass as the solution to model paralysis and excessive costs from default frontier LLM usage.

Tags: Product Reveal, Glass, Cost Control

Link: https://motionreference.com/reference/2cafd5d0-e7a8-4b4f-a7ce-77933d757486?t=15 · Moment id: `2cafd5d0-e7a8-4b4f-a7ce-77933d757486-m1`

### 0:32–0:51 · Pillar 1: One Connected Agent

Product management explains how a single agent connects across internal tools to handle analytics, design, and copy generation.

Tags: Single Agent, Integrations, Capability

Link: https://motionreference.com/reference/2cafd5d0-e7a8-4b4f-a7ce-77933d757486?t=32 · Moment id: `2cafd5d0-e7a8-4b4f-a7ce-77933d757486-m2`

### 0:51–1:02 · Pillar 2: Collaborative Workspaces

Customer Experience specialist demonstrates sharing Glass chat sessions with team members to resolve cross-functional decisions.

Tags: Collaboration, Teamwork, Product UI

Link: https://motionreference.com/reference/2cafd5d0-e7a8-4b4f-a7ce-77933d757486?t=51 · Moment id: `2cafd5d0-e7a8-4b4f-a7ce-77933d757486-m3`

### 1:02–1:29 · Pillar 3: Spend Limits & Financial Control

The video highlights spend limit controls, token transparency, and financial spreadsheet automation across the organization.

Tags: Fintech, Token Tracking, Budget Control

Link: https://motionreference.com/reference/2cafd5d0-e7a8-4b4f-a7ce-77933d757486?t=62 · Moment id: `2cafd5d0-e7a8-4b4f-a7ce-77933d757486-m4`

### 1:29–1:48 · Company Scaling & Early Access CTA

Ramp showcases how Glass supports company growth and invites viewers to sign up for early access.

Tags: CTA, Early Access, Brand

Link: https://motionreference.com/reference/2cafd5d0-e7a8-4b4f-a7ce-77933d757486?t=89 · Moment id: `2cafd5d0-e7a8-4b4f-a7ce-77933d757486-m5`

## Links

- Motion Reference page: https://motionreference.com/reference/2cafd5d0-e7a8-4b4f-a7ce-77933d757486
- Watch: https://attachments.are.na/51355683/0c763f12d65755a445da54eee29bc577.mp4?1791914238
- Original: https://x.com/tryramp/status/2110007780589613121/video/1
- Video id: `2cafd5d0-e7a8-4b4f-a7ce-77933d757486` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Ramp when you use this.