# Money on the Run - End the Chase by Causa Prima

A guerrilla marketing campaign featuring a person dressed entirely in bank notes running through the streets of London, personifying company cash flow and overdue payments before finally escaping into a taxi branded 'End the Chase'.

- Company: Causa Prima
- Duration: 0:46
- Type: Advertisement
- Objective: Build awareness
- Industry: Fintech
- Audience: B2B
- Medium: Live action, Typography
- Style: Playful, Cinematic, Bold
- Techniques: Camera move, Rapid cutting
- Structure: Hook → reveal
- Pace: Fast
- Audio: Music-led
- Format: Landscape

## Observations

- Features a person in a custom-built suit made entirely of paper currency running through London landmarks including Tower Bridge, Bank, and the financial district.
- Bystanders are captured naturally reacting, pointing, and recording with smartphones, mixed with scripted chase sequences.
- Dynamic kinetic text overlays reinforce the metaphor: 'Every day, millions of companies chase payments / approvals / discounts. Your money is out there. Getting to it shouldn't be this hard.'
- Resolves with the money character boarding a London black cab wrapped with the company branding 'End the Chase. Causa Prima'.

## Moments

### 0:00–0:06 · Introduction: Money on the Run

A figure covered head-to-toe in banknotes sprints through busy London pedestrians as the title 'Money on the run' appears.

Tags: title, live action, hook

Link: https://motionreference.com/reference/3149feb2-e3bb-4b4b-95e2-40ccc759561e?t=0 · Moment id: `3149feb2-e3bb-4b4b-95e2-40ccc759561e-m0`

### 0:06–0:17 · Chasing Payments Across the City

The money figure sprints past classic red telephone boxes, modern skyscrapers, and outdoor cafe seating while text explains how companies constantly chase payments.

Tags: montage, text overlay, kinetic typography

Link: https://motionreference.com/reference/3149feb2-e3bb-4b4b-95e2-40ccc759561e?t=6 · Moment id: `3149feb2-e3bb-4b4b-95e2-40ccc759561e-m1`

### 0:17–0:26 · Tower Bridge and Pedestrian Pursuit

Running across Tower Bridge and outside monumental columns, pedestrians begin pursuing the escaping money creature.

Tags: action, chase, london

Link: https://motionreference.com/reference/3149feb2-e3bb-4b4b-95e2-40ccc759561e?t=17 · Moment id: `3149feb2-e3bb-4b4b-95e2-40ccc759561e-m2`

### 0:26–0:36 · Public Spectacle and Near Misses

Bystanders record phone videos and a cyclist tries to swipe bills from the sprinting figure, dropping a single dollar onto the pavement.

Tags: user generated content, chase, spectacle

Link: https://motionreference.com/reference/3149feb2-e3bb-4b4b-95e2-40ccc759561e?t=26 · Moment id: `3149feb2-e3bb-4b4b-95e2-40ccc759561e-m3`

### 0:36–0:46 · End the Chase Reveal

The money character hops inside a branded black cab as the driver asks 'Busy morning?', driving off with the slogan 'End the Chase' and the Causa Prima logo.

Tags: reveal, call to action, branding

Link: https://motionreference.com/reference/3149feb2-e3bb-4b4b-95e2-40ccc759561e?t=36 · Moment id: `3149feb2-e3bb-4b4b-95e2-40ccc759561e-m4`

## Links

- Motion Reference page: https://motionreference.com/reference/3149feb2-e3bb-4b4b-95e2-40ccc759561e
- Watch: https://attachments.are.na/51410805/230ba34cb4119a67d1781aac0feafa69.mp4?1792009635
- Original: https://x.com/maex242/status/2110034681764647218/video/1
- Video id: `3149feb2-e3bb-4b4b-95e2-40ccc759561e` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Causa Prima when you use this.