# Folio by Folio

A punchy teaser showing how users can convert an investment thesis into a custom stock basket with weighted allocations on Folio.

- Company: Folio
- Duration: 0:13
- Type: Advertisement
- Objective: Convert
- Industry: Fintech
- Audience: Consumer
- Medium: Product UI, Typography, 2D animation, Mixed media
- Style: Editorial, Minimal
- Techniques: UI choreography, Kinetic type, Mask transitions
- Structure: Hook → reveal
- Pace: Fast
- Audio: Music-led
- Format: Landscape

## Observations

- Uses a stylized paper texture and halftone print look overlaying clean digital UI.
- Showcases a quick workflow of selecting tickers and dragging weight sliders to allocate a custom basket.
- Concludes with a torn paper transition leading to the waitlist call-to-action.

## Moments

### 0:00–0:02 · The Hook

Kinetic text poses the question: 'Got a thesis? Turn it into a basket.'

Tags: Kinetic type, Hook

Link: https://motionreference.com/reference/444244c3-304f-4dbb-a9e7-f11a9f99e8e8?t=0 · Moment id: `444244c3-304f-4dbb-a9e7-f11a9f99e8e8-m0`

### 0:02–0:05 · Stock Selection

A cursor selects multiple tech stock tickers from a compact grid.

Tags: Product UI, UI choreography

Link: https://motionreference.com/reference/444244c3-304f-4dbb-a9e7-f11a9f99e8e8?t=2 · Moment id: `444244c3-304f-4dbb-a9e7-f11a9f99e8e8-m1`

### 0:05–0:08 · Weight Allocation

Sliders adjust percentage weights across selected equities.

Tags: Product UI, UI choreography

Link: https://motionreference.com/reference/444244c3-304f-4dbb-a9e7-f11a9f99e8e8?t=5 · Moment id: `444244c3-304f-4dbb-a9e7-f11a9f99e8e8-m2`

### 0:08–0:13 · Call to Action

Paper-tear wipe reveals waitlist URL and the Folio brand logo.

Tags: Mask transitions, Call to action

Link: https://motionreference.com/reference/444244c3-304f-4dbb-a9e7-f11a9f99e8e8?t=8 · Moment id: `444244c3-304f-4dbb-a9e7-f11a9f99e8e8-m3`

## Links

- Motion Reference page: https://motionreference.com/reference/444244c3-304f-4dbb-a9e7-f11a9f99e8e8
- Watch: https://attachments.are.na/52600363/0e28041faec0b85c79da0e99b4aa10b2.mp4?1794292544
- Original: https://x.com/folio_market/status/2119893505158119703/video/1
- Video id: `444244c3-304f-4dbb-a9e7-f11a9f99e8e8` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Folio when you use this.