# The redesign of Apple Music - made by sound by Apple

A behind-the-scenes brand film revealing the craft behind Apple Music's redesign, demonstrating how sound frequencies physically drove fluid dynamic rigs to generate the liquid optical aesthetic of the identity.

- Company: Apple
- Duration: 1:17
- Type: Brand film
- Objective: Differentiate
- Industry: Consumer
- Audience: Consumer
- Medium: Live action, Mixed media, 3D
- Style: Cinematic, Premium, Technical
- Techniques: Camera move, Compositing, Split screen
- Structure: Walkthrough
- Pace: Moderate
- Audio: Voiceover
- Format: Landscape

## Observations

- Uses real-world practical effects and cymatic principles where audio frequencies vibrate custom liquid tanks.
- Combines acrylic cutouts of the Apple Music logo with refractive fluid ripples captured under specialized studio lighting.
- Synthesizer keyboard input is synchronized side-by-side with physical fluid vibration in split-screen format.
- The resulting refractive fluid form is transposed into digital glass-like UI badge assets overlaid on live-action cultural scenes.

## Moments

### 0:00–0:19 · Concept: Visuals Made by Sound

Voiceover introduces the redesign objective—distilling music into visuals using physical sound-driven fluid movement.

Tags: concept, practical effects, intro

Link: https://motionreference.com/reference/4b624e4c-0dab-4c15-8c77-aa9979e7e118?t=0 · Moment id: `4b624e4c-0dab-4c15-8c77-aa9979e7e118-m0`

### 0:19–0:36 · Frequency-Driven Fluid Rig

Studio technicians demonstrate the physical rig mechanism moving liquid surface waves at precise musical frequencies.

Tags: engineering, cymatics, rig

Link: https://motionreference.com/reference/4b624e4c-0dab-4c15-8c77-aa9979e7e118?t=19 · Moment id: `4b624e4c-0dab-4c15-8c77-aa9979e7e118-m1`

### 0:36–0:50 · Crafting the Sonic Mnemonic

Audio engineers mix the signature notes on an audio console while spectrogram analysis guides the liquid refraction setup.

Tags: sound design, audio mixing, spectrogram

Link: https://motionreference.com/reference/4b624e4c-0dab-4c15-8c77-aa9979e7e118?t=36 · Moment id: `4b624e4c-0dab-4c15-8c77-aa9979e7e118-m2`

### 0:50–1:02 · Refractive Ripple Capture

High-speed macro camera shots capture fluid ripples propagating across the Apple Music note badge and typographic logo.

Tags: cinematography, macro, branding

Link: https://motionreference.com/reference/4b624e4c-0dab-4c15-8c77-aa9979e7e118?t=50 · Moment id: `4b624e4c-0dab-4c15-8c77-aa9979e7e118-m3`

### 1:02–1:17 · Application Across Culture

The fluid glass icon is applied as a dynamic lens over various live-action music performances, ending on the final animated brand lockup.

Tags: brand reveal, live action, lockup

Link: https://motionreference.com/reference/4b624e4c-0dab-4c15-8c77-aa9979e7e118?t=62 · Moment id: `4b624e4c-0dab-4c15-8c77-aa9979e7e118-m4`

## Links

- Motion Reference page: https://motionreference.com/reference/4b624e4c-0dab-4c15-8c77-aa9979e7e118
- Watch: https://attachments.are.na/51714099/bbe2e87b167180f46aa8bf9d529a5643.mp4?1792686855
- Original: https://x.com/avstorm/status/2112930113654280449/video/1
- Video id: `4b624e4c-0dab-4c15-8c77-aa9979e7e118` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Apple when you use this.