# Speedrun - Start Anyway by speedrun

A high-tempo inspirational manifesto film combining historical founder archives, bleeding-edge robotics, AI research, and rocket launches, punctuated by kinetic typography and speech clips from tech visionaries urging founders to start building.

- Company: speedrun
- Year: 2024
- Duration: 0:55
- Type: Brand film
- Objective: Build awareness
- Industry: AI
- Audience: Developer
- Medium: Live action, Mixed media, Typography, Product UI
- Style: Bold, Cinematic, Editorial
- Techniques: Rapid cutting, Kinetic type, Compositing, Split screen
- Structure: Manifesto
- Pace: Fast
- Audio: Voiceover
- Format: Landscape

## Observations

- Features a collage of archival television and webcam footage of young founders including Steve Wozniak, Jeff Bezos, Mark Zuckerberg, Elon Musk, and Steve Jobs.
- Intercuts cutting-edge robotics (Boston Dynamics Atlas, humanoid manufacturing robots), space missions (SpaceX Starship, NASA SLS), and AI papers with founder soundbites.
- Large, high-contrast kinetic typography reinforces key spoken phrases in synchrony with speech cadence.
- Concludes with an inspiring directive 'START ANYWAY.' transitioning cleanly to the 'speedrun' logomark.

## Moments

### 0:00–0:21 · Ideas Don't Come Out Fully Formed

Historical footage and speech from Mark Zuckerberg and Jeff Bezos juxtaposed with rocket flights, drone tech, and tech pioneers.

Tags: Kinetic type, Founders, Archival

Link: https://motionreference.com/reference/67e4d028-8ba5-435a-b465-d635ec7d04e3?t=0 · Moment id: `67e4d028-8ba5-435a-b465-d635ec7d04e3-m0`

### 0:21–0:36 · Stop Planning, Get Started

Rapid succession of tech leaders including Jensen Huang, Elon Musk, and Greg Brockman paired with advice on moving past endless preparation into execution.

Tags: Rapid cutting, Montage, Innovation

Link: https://motionreference.com/reference/67e4d028-8ba5-435a-b465-d635ec7d04e3?t=21 · Moment id: `67e4d028-8ba5-435a-b465-d635ec7d04e3-m1`

### 0:36–0:48 · Willing to Fail

Modern AI leaders and Steve Jobs urge decisive action and embracing failure as an essential part of bold endeavors.

Tags: Robotics, AI, Steve Jobs

Link: https://motionreference.com/reference/67e4d028-8ba5-435a-b465-d635ec7d04e3?t=36 · Moment id: `67e4d028-8ba5-435a-b465-d635ec7d04e3-m2`

### 0:48–0:55 · Start Anyway: Speedrun Reveal

Bold closing title card declaring 'START ANYWAY.' resolving into the speedrun brand mark.

Tags: Logo reveal, Typography, Call to action

Link: https://motionreference.com/reference/67e4d028-8ba5-435a-b465-d635ec7d04e3?t=48 · Moment id: `67e4d028-8ba5-435a-b465-d635ec7d04e3-m3`

## Links

- Motion Reference page: https://motionreference.com/reference/67e4d028-8ba5-435a-b465-d635ec7d04e3
- Watch: https://attachments.are.na/51431890/731df7555afb330744b787ce36cc50bb.mp4?1792062694
- Original: https://x.com/speedrun/status/2110393441527984300/video/1
- Video id: `67e4d028-8ba5-435a-b465-d635ec7d04e3` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit speedrun when you use this.