# Meet Tuyo by Tuyo

High-energy promotional video introducing Tuyo, an all-in-one personal finance application integrating high-yield cash balances, VISA card spending, automated vaults, and crypto investments.

- Company: Tuyo
- Duration: 0:48
- Type: Product launch
- Objective: Announce
- Industry: Fintech
- Audience: Consumer
- Medium: Product UI, 3D, Typography
- Style: Bold, Premium, Minimal, Playful
- Techniques: 3D camera, UI choreography, Kinetic type, Rapid cutting, Compositing
- Structure: Feature montage
- Pace: Fast
- Audio: Music-led
- Format: Square

## Observations

- App user interface transitions smoothly between light and dark modes.
- Combines 3D device tracking with thermal/wireframe graphics in the intro.
- Real-time counter animations emphasize yield and earning APY on cash and investments.
- Features built-in privacy protection hiding sensitive balance figures.

## Moments

### 0:00–0:06 · Intro & Brand Reveal

Wireframe thermal imagery transitions into a 3D phone model displaying the Tuyo brand reveal and toggle switch.

Tags: 3D, kinetic type, brand reveal

Link: https://motionreference.com/reference/6b857501-43a9-41f3-87fd-f15b5684c437?t=0 · Moment id: `6b857501-43a9-41f3-87fd-f15b5684c437-m0`

### 0:06–0:18 · High-Yield Cash & Savings

UI showcase highlighting total balance, 4.4% APY cash interest, and projected 10-year savings compounding charts.

Tags: product UI, savings, APY, growth

Link: https://motionreference.com/reference/6b857501-43a9-41f3-87fd-f15b5684c437?t=6 · Moment id: `6b857501-43a9-41f3-87fd-f15b5684c437-m1`

### 0:18–0:26 · Tuyo VISA Card

Introduction of physical and virtual Tuyo VISA debit cards alongside contactless payment confirmation visuals.

Tags: debit card, VISA, payments

Link: https://motionreference.com/reference/6b857501-43a9-41f3-87fd-f15b5684c437?t=18 · Moment id: `6b857501-43a9-41f3-87fd-f15b5684c437-m2`

### 0:26–0:36 · Investments & Crypto Vaults

Exploration of investment portfolios, high APY vaults, and cryptocurrency holdings including Ethereum and Bitcoin.

Tags: investing, crypto, vaults, finance UI

Link: https://motionreference.com/reference/6b857501-43a9-41f3-87fd-f15b5684c437?t=26 · Moment id: `6b857501-43a9-41f3-87fd-f15b5684c437-m3`

### 0:36–0:48 · Privacy & Call to Action

Demonstration of the hidden balance privacy feature followed by dynamic branding elements and closing website URL.

Tags: privacy, outro, CTA, branding

Link: https://motionreference.com/reference/6b857501-43a9-41f3-87fd-f15b5684c437?t=36 · Moment id: `6b857501-43a9-41f3-87fd-f15b5684c437-m4`

## Links

- Motion Reference page: https://motionreference.com/reference/6b857501-43a9-41f3-87fd-f15b5684c437
- Watch: https://attachments.are.na/51410907/3739aeb32721981966aa86b618144a11.mp4?1792009838
- Original: https://x.com/itstuyo/status/2110409692786684058/video/1
- Video id: `6b857501-43a9-41f3-87fd-f15b5684c437` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Tuyo when you use this.