# Framer Agents - Launch Campaigns Fast by Framer

A rapid-fire product demo demonstrating how Framer's AI agents enable teams to generate, adapt, and publish campaign landing pages instantly from a single text prompt.

- Company: Framer
- Duration: 0:23
- Type: Feature launch
- Objective: Demonstrate
- Industry: Creative tools
- Audience: Creator
- Medium: Product UI, Typography, Mixed media
- Style: Playful, Bold, Premium
- Techniques: UI choreography, Camera move, Kinetic type
- Structure: Problem → solution
- Pace: Fast
- Audio: Music-led
- Format: Square

## Observations

- A desktop workstation at dusk displays an urgent macOS notification demanding a new campaign page ASAP.
- The Framer application opens from the macOS dock into an existing design workspace.
- In the Framer Agent side panel, a prompt references the existing design system to generate the page.
- The AI agent programmatically populates layout blocks, typography, and imagery across desktop and mobile breakpoints.
- Publishing happens with a single click, immediately followed by sending a completed email reply.
- Closing typography displays the core value proposition: 'Launch campaigns fast with Framer agents'.

## Moments

### 0:00–0:04 · Urgent Incoming Request

A notification arrives on screen asking for a new campaign landing page ASAP, prompting the user to launch Framer.

Tags: notification, problem, macos

Link: https://motionreference.com/reference/72971ff4-02e2-4c90-993f-f12cfa854113?t=0 · Moment id: `72971ff4-02e2-4c90-993f-f12cfa854113-m0`

### 0:04–0:08 · Prompting the Framer Agent

The user inputs a prompt into the Framer Agent panel to spin up a new page based on their design system.

Tags: prompting, ai agent, ui

Link: https://motionreference.com/reference/72971ff4-02e2-4c90-993f-f12cfa854113?t=4 · Moment id: `72971ff4-02e2-4c90-993f-f12cfa854113-m1`

### 0:08–0:13 · Instant Generation and Publish

The agent builds desktop and mobile layouts in seconds, and the user hits the publish button.

Tags: generation, responsive, publish

Link: https://motionreference.com/reference/72971ff4-02e2-4c90-993f-f12cfa854113?t=8 · Moment id: `72971ff4-02e2-4c90-993f-f12cfa854113-m2`

### 0:13–0:16 · Immediate Resolution

An email is swiftly composed and sent back confirming the campaign page is already live.

Tags: workflow, solution, email

Link: https://motionreference.com/reference/72971ff4-02e2-4c90-993f-f12cfa854113?t=13 · Moment id: `72971ff4-02e2-4c90-993f-f12cfa854113-m3`

### 0:16–0:23 · Brand Call to Action

Bold kinetic title cards reinforce the speed message and direct viewers to framer.com.

Tags: kinetic type, call to action, branding

Link: https://motionreference.com/reference/72971ff4-02e2-4c90-993f-f12cfa854113?t=16 · Moment id: `72971ff4-02e2-4c90-993f-f12cfa854113-m4`

## Links

- Motion Reference page: https://motionreference.com/reference/72971ff4-02e2-4c90-993f-f12cfa854113
- Watch: https://attachments.are.na/51410749/c26ba5add6cc870ec0bbe2a6a8fe09fa.mp4?1792009516
- Original: https://x.com/benfryc/status/2110355501750141145/video/1
- Video id: `72971ff4-02e2-4c90-993f-f12cfa854113` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Framer when you use this.