# Runway Community Challenges Announcement by Runway

A high-energy promotional film announcing Runway's weekly community video creation challenges, inviting creators to compete for 100,000 credits by producing creative AI-assisted videos within 7 days.

- Company: Runway
- Year: 2024
- Duration: 1:04
- Type: Campaign
- Objective: Announce
- Industry: Creative tools
- Audience: Creator
- Medium: Live action, Mixed media, Typography, 3D
- Style: Cinematic, Playful, Bold
- Techniques: Compositing, Camera move, Rapid cutting, Kinetic type
- Structure: Feature montage
- Pace: Fast
- Audio: Music-led
- Format: Landscape

## Observations

- Features complex vertical cross-section camera moves showing multiple layers of an apartment building experiencing surreal events.
- Showcases a wide variety of VFX and AI-generated elements, from lasers and portals to animated pigeons and CGI monsters.
- Combines visual storytelling with kinetic typography prompts detailing challenge parameters and rewards.
- Ends with a call to action directing users to join the official Reddit community (r/runwayml).

## Moments

### 0:00–0:15 · Superhero Apartment Brawl

Superheroes battle in an apartment, breaking through the ceiling into a living room above as kinetic text counts up to 100,000 credits.

Tags: VFX, Action, Kinetic type

Link: https://motionreference.com/reference/7a46702f-7889-4970-9162-68792f055b8b?t=0 · Moment id: `7a46702f-7889-4970-9162-68792f055b8b-m0`

### 0:15–0:26 · The Exorcism and Upstairs Neighbor

An exorcism taking place in a bedroom prompts an annoyed elderly neighbor upstairs to bang on the floor with a broom.

Tags: Cinematic, Humor, Cross-section

Link: https://motionreference.com/reference/7a46702f-7889-4970-9162-68792f055b8b?t=15 · Moment id: `7a46702f-7889-4970-9162-68792f055b8b-m1`

### 0:26–0:37 · Frat Party to Scientist Lab

A raucous living room party transitions vertically into a mad scientist's laboratory where a duplicate appears through a glowing portal.

Tags: Party, Sci-fi, Portal

Link: https://motionreference.com/reference/7a46702f-7889-4970-9162-68792f055b8b?t=26 · Moment id: `7a46702f-7889-4970-9162-68792f055b8b-m2`

### 0:37–0:58 · Rooftop Basketball Showdown

Two individuals snap their fingers on a night basketball court, summoning fantastical dancers, animated creatures, and a DJ crowd.

Tags: Mixed media, Dance, Characters

Link: https://motionreference.com/reference/7a46702f-7889-4970-9162-68792f055b8b?t=37 · Moment id: `7a46702f-7889-4970-9162-68792f055b8b-m3`

### 0:58–1:04 · Call to Action Outro

Closing typography invites viewers to participate at r/runwayml, followed by the Runway wordmark.

Tags: CTA, Typography, Outro

Link: https://motionreference.com/reference/7a46702f-7889-4970-9162-68792f055b8b?t=58 · Moment id: `7a46702f-7889-4970-9162-68792f055b8b-m4`

## Links

- Motion Reference page: https://motionreference.com/reference/7a46702f-7889-4970-9162-68792f055b8b
- Watch: https://attachments.are.na/51355566/07aba3c007d5f597f0f00afddf10cc4b.mp4?1791913943
- Original: https://x.com/runwayml/status/2110007893194154167/video/1
- Video id: `7a46702f-7889-4970-9162-68792f055b8b` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Runway when you use this.