# Introducing Square Kiosk by Square

Square introduces the Square Kiosk, a conversational self-ordering kiosk featuring voice interaction powered by directional microphones, dynamic menu curation, smart upsells, integrated loyalty, and contactless payments.

- Company: Square
- Year: 2024
- Duration: 1:41
- Type: Product launch
- Objective: Announce
- Industry: Fintech
- Audience: B2B
- Medium: 3D, Product UI, Live action, Mixed media, Typography
- Style: Minimal, Bold, Premium, Playful
- Techniques: 3D camera, UI choreography, Kinetic type, Compositing, Camera move
- Structure: Product-first
- Pace: Moderate
- Audio: Voiceover
- Format: Landscape

## Observations

- Hardware features a distinctive pill-shaped/capsule profile with an edge-to-edge touch screen and aluminum framing.
- Three directional microphones at the top filter out noisy restaurant ambient sounds to enable voice-driven ordering.
- UI renders real-time dynamic menu recommendations, upsells, and modifier configurations.
- Integrated NFC contactless reader and chip slot handle diverse payment flows seamlessly.
- Demonstrates versatile mounting options including freestanding pole mount and direct wall mount.

## Moments

### 0:00–0:15 · Meet Square Kiosk

Close-up 3D renders reveal the sleek pill-shaped hardware design and announce the Square Kiosk as a new service tool for restaurants.

Tags: hardware reveal, intro, 3D camera

Link: https://motionreference.com/reference/88725ca5-5630-4e0a-a7f2-baafb16112c5?t=0 · Moment id: `88725ca5-5630-4e0a-a7f2-baafb16112c5-m0`

### 0:15–0:42 · Voice Ordering & AI Assistance

Highlights the three directional microphones and conversational ordering capabilities that handle questions, recommendations, and custom food modifications.

Tags: voice ai, ordering, hardware features

Link: https://motionreference.com/reference/88725ca5-5630-4e0a-a7f2-baafb16112c5?t=15 · Moment id: `88725ca5-5630-4e0a-a7f2-baafb16112c5-m1`

### 0:42–1:08 · Touch Navigation & Dynamic Menus

Demonstrates the responsive touch UI, swipable categories, and adaptive menus informed by inventory and real-time sales data.

Tags: product ui, touch navigation, dynamic menu

Link: https://motionreference.com/reference/88725ca5-5630-4e0a-a7f2-baafb16112c5?t=42 · Moment id: `88725ca5-5630-4e0a-a7f2-baafb16112c5-m2`

### 1:08–1:27 · Smart Upsells & Customer Loyalty

Showcases automated cart add-on suggestions, checkout upsells, and personalized loyalty reward redemption for returning customers.

Tags: upselling, loyalty, personalization

Link: https://motionreference.com/reference/88725ca5-5630-4e0a-a7f2-baafb16112c5?t=68 · Moment id: `88725ca5-5630-4e0a-a7f2-baafb16112c5-m3`

### 1:27–1:41 · Integrated Payments & Environments

Illustrates contactless tap-to-pay, chip card insertion, and physical placements across modern restaurant interiors.

Tags: payments, installation, outro

Link: https://motionreference.com/reference/88725ca5-5630-4e0a-a7f2-baafb16112c5?t=87 · Moment id: `88725ca5-5630-4e0a-a7f2-baafb16112c5-m4`

## Links

- Motion Reference page: https://motionreference.com/reference/88725ca5-5630-4e0a-a7f2-baafb16112c5
- Watch: https://attachments.are.na/51410741/55fbdda97eba46837a5b8e5b28e599e7.mp4?1792009503
- Original: https://x.com/TempletonThomas/status/2110400315308835267/video/1
- Video id: `88725ca5-5630-4e0a-a7f2-baafb16112c5` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Square when you use this.