# Umbra - A New Money System by Umbra

A high-energy promo video introducing Umbra, an on-chain privacy protocol designed to shield balances, payments, swaps, and transactions from public ledger visibility.

- Company: Umbra
- Duration: 0:44
- Type: Product launch
- Objective: Differentiate
- Industry: Fintech
- Audience: Consumer
- Medium: Product UI, Typography, Mixed media, Live action
- Style: Technical, Bold, Editorial, Minimal
- Techniques: UI choreography, Kinetic type, Rapid cutting, Compositing, Split screen
- Structure: Problem → solution
- Pace: Fast
- Audio: Music-led
- Format: Landscape

## Observations

- Contrasts the radical transparency of standard blockchain transactions with private, shielded interactions.
- Shows live-action footage processed with dithered and stylized blue duotone aesthetic.
- Demonstrates product UI interactions across deposit, send, swap, and withdrawal flows.
- Emphasizes zero-knowledge privacy proof generation happening on-device.
- Ends with website URL umbraprivacy.com and sub-branding 'Powered by nimbus'.

## Moments

### 0:00–0:11 · The Problem: Public by Default

Kinetic typography and ledger feeds illustrate how public blockchains expose personal data like salaries, rent payments, and medical expenses.

Tags: Kinetic type, Problem statement, Blockchain

Link: https://motionreference.com/reference/8cd2b4e6-64c2-4ac5-86be-8eb5179fbc92?t=0 · Moment id: `8cd2b4e6-64c2-4ac5-86be-8eb5179fbc92-m0`

### 0:11–0:16 · Introducing Umbra

Transitions to brand reveal announcing a new private money system with privacy-shielded balances.

Tags: Brand reveal, Hook → reveal

Link: https://motionreference.com/reference/8cd2b4e6-64c2-4ac5-86be-8eb5179fbc92?t=11 · Moment id: `8cd2b4e6-64c2-4ac5-86be-8eb5179fbc92-m1`

### 0:16–0:25 · Product UI Walkthrough

Fast-paced interface demonstrations showing depositing SOL, executing token swaps, and generating client-side privacy proofs.

Tags: Product UI, UI choreography, Product demo

Link: https://motionreference.com/reference/8cd2b4e6-64c2-4ac5-86be-8eb5179fbc92?t=16 · Moment id: `8cd2b4e6-64c2-4ac5-86be-8eb5179fbc92-m2`

### 0:25–0:36 · One System, Everywhere, For Everyone

A rotating globe and montage of people highlight global peer-to-peer applicability across different currencies and regions.

Tags: Mixed media, Compositing, Global

Link: https://motionreference.com/reference/8cd2b4e6-64c2-4ac5-86be-8eb5179fbc92?t=25 · Moment id: `8cd2b4e6-64c2-4ac5-86be-8eb5179fbc92-m3`

### 0:36–0:44 · Call to Action

Sequential text prompts summarize key capabilities before closing on the Umbra brand identity and web URL.

Tags: Kinetic type, Outro, Logo reveal

Link: https://motionreference.com/reference/8cd2b4e6-64c2-4ac5-86be-8eb5179fbc92?t=36 · Moment id: `8cd2b4e6-64c2-4ac5-86be-8eb5179fbc92-m4`

## Links

- Motion Reference page: https://motionreference.com/reference/8cd2b4e6-64c2-4ac5-86be-8eb5179fbc92
- Watch: https://attachments.are.na/51355534/b6668fb71a232dee9fa808dd05430cea.mp4?1791913859
- Original: https://x.com/UmbraPrivacy/status/2110021310671913044/video/1
- Video id: `8cd2b4e6-64c2-4ac5-86be-8eb5179fbc92` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Umbra when you use this.