# Meet Mori by One Kind Artifact

An introduction to Mori, an ambient companion robot designed for domestic living, blending lighting with emotional and perceptive responsiveness.

- Company: One Kind Artifact
- Duration: 1:43
- Type: Product launch
- Objective: Announce
- Industry: Hardware
- Audience: Consumer
- Medium: Live action, Compositing, Typography
- Style: Cinematic, Minimal, Premium
- Techniques: Compositing, Camera move
- Structure: Hook → reveal
- Pace: Slow
- Audio: Music-led
- Format: Landscape

## Observations

- Mori resembles a mushroom-shaped table lamp with robotic eyes beneath its shade.
- First-person HUD overlays display Mori's perception and state data.
- Gentle physical tap interactions alter Mori's lighting and breathing rhythm.

## Moments

### 0:00–0:12 · Awakening

Mori powers on and shifts into an active state on a credenza.

Tags: reveal, introduction, hardware

Link: https://motionreference.com/reference/8cf70df9-2584-4c1c-82fb-e528eb8974e0?t=0 · Moment id: `8cf70df9-2584-4c1c-82fb-e528eb8974e0-m0`

### 0:12–0:26 · Arriving Home

Mori detects an arriving resident and offers a subtle greeting.

Tags: perception, lifestyle, ai

Link: https://motionreference.com/reference/8cf70df9-2584-4c1c-82fb-e528eb8974e0?t=12 · Moment id: `8cf70df9-2584-4c1c-82fb-e528eb8974e0-m1`

### 0:26–0:34 · Work Companion

Mori sits quietly on a desk beside a working user.

Tags: productivity, ambient

Link: https://motionreference.com/reference/8cf70df9-2584-4c1c-82fb-e528eb8974e0?t=26 · Moment id: `8cf70df9-2584-4c1c-82fb-e528eb8974e0-m2`

### 0:34–1:00 · Mindful Pause

Mori recognizes screen time fatigue and guides a calming breath cycle.

Tags: wellness, interaction, lighting

Link: https://motionreference.com/reference/8cf70df9-2584-4c1c-82fb-e528eb8974e0?t=34 · Moment id: `8cf70df9-2584-4c1c-82fb-e528eb8974e0-m3`

### 1:00–1:08 · Calm and Breath

Yoga practice accompanied by Mori's soft ambient pulsing.

Tags: wellness, motion

Link: https://motionreference.com/reference/8cf70df9-2584-4c1c-82fb-e528eb8974e0?t=60 · Moment id: `8cf70df9-2584-4c1c-82fb-e528eb8974e0-m4`

### 1:08–1:27 · Social Gathering

Mori bobs to music during a dinner party with friends.

Tags: social, entertainment

Link: https://motionreference.com/reference/8cf70df9-2584-4c1c-82fb-e528eb8974e0?t=68 · Moment id: `8cf70df9-2584-4c1c-82fb-e528eb8974e0-m5`

### 1:27–1:43 · Closing

Mori rests quietly as evening closes, ending on brand titles.

Tags: branding, outro

Link: https://motionreference.com/reference/8cf70df9-2584-4c1c-82fb-e528eb8974e0?t=87 · Moment id: `8cf70df9-2584-4c1c-82fb-e528eb8974e0-m6`

## Links

- Motion Reference page: https://motionreference.com/reference/8cf70df9-2584-4c1c-82fb-e528eb8974e0
- Watch: https://attachments.are.na/52535340/0ecbb5078db942b3de2f3f6a45a85d87.mp4?1794216125
- Original: https://x.com/irvinxyz/status/2119648682438193154/video/1
- Video id: `8cf70df9-2584-4c1c-82fb-e528eb8974e0` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit One Kind Artifact when you use this.