# Astor - Personal Investing Agent by Astor

Product launch video unveiling Astor's AI-powered personal investing agent accessible directly via iMessage and WhatsApp.

- Company: Astor
- Year: 2024
- Duration: 0:33
- Type: Feature launch
- Objective: Announce
- Industry: Fintech
- Audience: Consumer
- Medium: Product UI, Typography, 3D, 2D animation
- Style: Minimal, Bold, Technical
- Techniques: UI choreography, Kinetic type, 3D camera, Compositing
- Structure: Hook → reveal
- Pace: Moderate
- Audio: Sound-design-led
- Format: Landscape

## Observations

- Opens on a glowing blue 3D phone directory zooming into a dedicated phone number.
- Shows mock message interfaces alternating between iMessage and WhatsApp.
- Demonstrates proactive alert handling when an asset falls below a specified price threshold.
- Illustrates contextual portfolio analysis and sizing recommendations directly within chat.

## Moments

### 0:00–0:06 · Phone Book Hook

A digital phone directory flips open, introducing Astor's contact number.

Tags: 3D, Kinetic type, Hook

Link: https://motionreference.com/reference/9bc1bcf2-2940-4523-b36d-0a32a0f114fd?t=0 · Moment id: `9bc1bcf2-2940-4523-b36d-0a32a0f114fd-m0`

### 0:06–0:17 · Messaging Interface Integration

A user texts a tracking request, highlighting availability on iMessage and WhatsApp.

Tags: UI choreography, Product UI

Link: https://motionreference.com/reference/9bc1bcf2-2940-4523-b36d-0a32a0f114fd?t=6 · Moment id: `9bc1bcf2-2940-4523-b36d-0a32a0f114fd-m1`

### 0:17–0:29 · Proactive Alerts & Sizing Advice

Push notification fires on an IPO drop, followed by contextual allocation guidance.

Tags: UI choreography, Fintech, AI

Link: https://motionreference.com/reference/9bc1bcf2-2940-4523-b36d-0a32a0f114fd?t=17 · Moment id: `9bc1bcf2-2940-4523-b36d-0a32a0f114fd-m2`

### 0:29–0:33 · Call to Action

End card invites users to text Astor via iMessage or WhatsApp.

Tags: Typography, Outro

Link: https://motionreference.com/reference/9bc1bcf2-2940-4523-b36d-0a32a0f114fd?t=29 · Moment id: `9bc1bcf2-2940-4523-b36d-0a32a0f114fd-m3`

## Links

- Motion Reference page: https://motionreference.com/reference/9bc1bcf2-2940-4523-b36d-0a32a0f114fd
- Watch: https://attachments.are.na/52748355/1d1ccaa03d28096ae9a789af76afa79d.mp4?1794566811
- Original: https://x.com/brunokoba_/status/2121015974044598638/video/1
- Video id: `9bc1bcf2-2940-4523-b36d-0a32a0f114fd` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Astor when you use this.