# Introducing Reason by Reason Machines

Product launch video unveiling Reason, an AI coding harness designed to maximize benchmark performance while reducing token count and execution cost across desktop, web, and terminal environments.

- Company: Reason Machines
- Duration: 0:36
- Type: Product launch
- Objective: Announce
- Industry: Developer tools
- Audience: Developer
- Medium: Product UI, Typography, 2D animation, Mixed media
- Style: Technical, Minimal, Bold
- Techniques: UI choreography, Kinetic type, Rapid cutting, Compositing
- Structure: Hook → reveal
- Pace: Fast
- Audio: Music-led
- Format: Landscape

## Observations

- Uses a recurring hexagonal motif containing vintage technical drawings, diagrams, and code snippets.
- Data-driven marketing heavily featuring quantitative benchmarks (DeepSWE, SWE-Atlas, Terminal-Bench, and Coding Agent Index).
- Displays side-by-side workflow comparisons demonstrating fewer tokens, lower latency, and reduced task cost compared to existing coding harnesses like Codex.
- Driven entirely by an upbeat, rhythmic a cappella vocal soundtrack synchronized with text reveals and metric increments.

## Moments

### 0:00–0:05 · The Harness Has to Evolve

Hexagonal mosaic patterns part to reveal the problem statement and the brand name Reason.

Tags: hook, typography, branding

Link: https://motionreference.com/reference/a3113403-e35a-44a0-b271-d58cf253576c?t=0 · Moment id: `a3113403-e35a-44a0-b271-d58cf253576c-m0`

### 0:05–0:11 · Benchmark Scatter Plot

An interactive performance chart plots coding agent indices against cost per task, positioning Reason at the top efficiency frontier.

Tags: data visualization, benchmarking, metrics

Link: https://motionreference.com/reference/a3113403-e35a-44a0-b271-d58cf253576c?t=5 · Moment id: `a3113403-e35a-44a0-b271-d58cf253576c-m1`

### 0:11–0:15 · Every Surface Supported

Rapid succession of product interfaces demonstrating web, terminal, and desktop software surfaces.

Tags: product UI, cross-platform, UI choreography

Link: https://motionreference.com/reference/a3113403-e35a-44a0-b271-d58cf253576c?t=11 · Moment id: `a3113403-e35a-44a0-b271-d58cf253576c-m2`

### 0:15–0:20 · Reason vs Codex Comparison

Direct side-by-side execution comparison highlighting lower token usage and improved agent score.

Tags: comparison, developer tools, metrics

Link: https://motionreference.com/reference/a3113403-e35a-44a0-b271-d58cf253576c?t=15 · Moment id: `a3113403-e35a-44a0-b271-d58cf253576c-m3`

### 0:20–0:27 · Benchmark Breakdown & Mobility

Display of scores across DeepSWE, SWE-Atlas, and Terminal-Bench, followed by mobile and cloud interfaces.

Tags: benchmarking, mobile, cloud

Link: https://motionreference.com/reference/a3113403-e35a-44a0-b271-d58cf253576c?t=20 · Moment id: `a3113403-e35a-44a0-b271-d58cf253576c-m4`

### 0:27–0:36 · Value Summary & Domain Link

Summary cards quantify 'Better, Leaner, Cheaper' before closing on the reasonmachines.com call to action.

Tags: call to action, metrics, summary

Link: https://motionreference.com/reference/a3113403-e35a-44a0-b271-d58cf253576c?t=27 · Moment id: `a3113403-e35a-44a0-b271-d58cf253576c-m5`

## Links

- Motion Reference page: https://motionreference.com/reference/a3113403-e35a-44a0-b271-d58cf253576c
- Watch: https://attachments.are.na/51396467/e7da28a7fb704e86028865bcff44751a.mp4?1791985743
- Original: https://x.com/xadisingh/status/2110043768405811618/video/1
- Video id: `a3113403-e35a-44a0-b271-d58cf253576c` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Reason Machines when you use this.