# Supertake - What's Your Take? by Supertake

A cinematic narrative ad demonstrating how everyday cultural observations can be converted into diversified thematic investment portfolios through Supertake.

- Company: Supertake
- Duration: 1:00
- Type: Advertisement
- Objective: Build awareness
- Industry: Fintech
- Audience: Consumer
- Medium: Live action, Product UI, Mixed media
- Style: Cinematic, Editorial, Playful
- Techniques: Rapid cutting, Compositing, UI choreography, Camera move
- Structure: Build → payoff
- Pace: Escalating
- Audio: Voiceover
- Format: Landscape

## Observations

- Blends real-world observational storytelling with snappy dynamic UI mockups.
- Shows user-generated thematic investing transformed automatically into an asset allocation value chain.
- Highlights social copy-investing via a notification that others 'forked' the user's take.

## Moments

### 0:00–0:19 · Noticing the Trend

A protagonist stands outside a sports store and notices rising tennis racket prices, street balls, and bus advertisements.

Tags: live action, observation, voiceover

Link: https://motionreference.com/reference/b1d8f97f-ab62-448a-a92b-66232da769e9?t=0 · Moment id: `b1d8f97f-ab62-448a-a92b-66232da769e9-m0`

### 0:19–0:26 · The Everyday Phenomenon

Observing packed public tennis courts reinforces the protagonist's cultural hypothesis.

Tags: sports, tennis, pacing

Link: https://motionreference.com/reference/b1d8f97f-ab62-448a-a92b-66232da769e9?t=19 · Moment id: `b1d8f97f-ab62-448a-a92b-66232da769e9-m1`

### 0:26–0:33 · Submitting the Take

The protagonist types 'tennis is about to be huge' directly into the Supertake prompt interface.

Tags: product ui, prompt, mobile

Link: https://motionreference.com/reference/b1d8f97f-ab62-448a-a92b-66232da769e9?t=26 · Moment id: `b1d8f97f-ab62-448a-a92b-66232da769e9-m2`

### 0:33–0:43 · The Value Chain Visualizer

A rapid montage visualizing every link in the industry ecosystem—manufacturing, courts, broadcasting, and retail—turning into an investable thesis.

Tags: rapid cutting, montage, fintech

Link: https://motionreference.com/reference/b1d8f97f-ab62-448a-a92b-66232da769e9?t=33 · Moment id: `b1d8f97f-ab62-448a-a92b-66232da769e9-m3`

### 0:43–0:52 · Portfolio Creation and Social Forking

The app generates an organized asset allocation, followed by a lockscreen notification alerting that three users 'forked' his take.

Tags: portfolio, social investing, mobile ui

Link: https://motionreference.com/reference/b1d8f97f-ab62-448a-a92b-66232da769e9?t=43 · Moment id: `b1d8f97f-ab62-448a-a92b-66232da769e9-m4`

### 0:52–1:00 · Outro & Call to Action

A clean typography title card asks 'What's your take?' before resolving to the Supertake logo and website.

Tags: branding, typography, cta

Link: https://motionreference.com/reference/b1d8f97f-ab62-448a-a92b-66232da769e9?t=52 · Moment id: `b1d8f97f-ab62-448a-a92b-66232da769e9-m5`

## Links

- Motion Reference page: https://motionreference.com/reference/b1d8f97f-ab62-448a-a92b-66232da769e9
- Watch: https://attachments.are.na/51256138/f1c0bb059a0e52e17bcebf43df5b7a60.mp4?1791710450
- Original: https://x.com/mignano/status/2104572217866772898/video/1
- Video id: `b1d8f97f-ab62-448a-a92b-66232da769e9` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Supertake when you use this.