# Mercury Treasury: Bond Ladders by Mercury

A refined product launch animation demonstrating Mercury Treasury's bond laddering capabilities, highlighting automated portfolio rebalancing and liquidity management for businesses.

- Company: Mercury
- Year: 2024
- Duration: 0:33
- Type: Feature launch
- Objective: Announce
- Industry: Fintech
- Audience: B2B
- Medium: Product UI, Typography, 2D animation
- Style: Minimal, Premium, Editorial
- Techniques: UI choreography, Kinetic type, Morph
- Structure: Hook → reveal
- Pace: Moderate
- Audio: Music-led
- Format: Landscape

## Observations

- Clean, muted lavender and grey color palette consistent with Mercury branding
- Smooth graphic transitions connecting typography, UI cards, and bar charts
- Dynamic chart visualization depicting automated rebalancing and maturing bond rungs
- Prominent legal disclosures and regulatory details displayed on final slide

## Moments

### 0:00–0:05 · Hook & Feature Introduction

Kinetic typography introduces long-term financial management and presents bond ladders from Mercury Treasury.

Tags: Typography, Hook, Intro

Link: https://motionreference.com/reference/b260b9c1-9098-4af1-a4dd-3d5be574709a?t=0 · Moment id: `b260b9c1-9098-4af1-a4dd-3d5be574709a-m0`

### 0:05–0:10 · Dashboard & Timeline UI

Visual walkthrough of portfolio balance, allocation sliders, and monthly maturity schedules.

Tags: Product UI, Dashboard, Choreography

Link: https://motionreference.com/reference/b260b9c1-9098-4af1-a4dd-3d5be574709a?t=5 · Moment id: `b260b9c1-9098-4af1-a4dd-3d5be574709a-m1`

### 0:10–0:16 · Core Value Proposition

Minimal text statements emphasize yield, liquidity, and automated cash adjustment.

Tags: Kinetic type, Messaging

Link: https://motionreference.com/reference/b260b9c1-9098-4af1-a4dd-3d5be574709a?t=10 · Moment id: `b260b9c1-9098-4af1-a4dd-3d5be574709a-m2`

### 0:16–0:26 · Automated Rebalancing Simulation

Animated bar graph demonstrates quarterly withdrawals, near-term rebalancing, and maturing US Treasuries.

Tags: Animation, Simulation, Data visualization

Link: https://motionreference.com/reference/b260b9c1-9098-4af1-a4dd-3d5be574709a?t=16 · Moment id: `b260b9c1-9098-4af1-a4dd-3d5be574709a-m3`

### 0:26–0:33 · Closing & Brand Outro

Concludes with the tagline 'Treasury, reinvented' and the Mercury logo with standard disclaimers.

Tags: Outro, Branding, Legal

Link: https://motionreference.com/reference/b260b9c1-9098-4af1-a4dd-3d5be574709a?t=26 · Moment id: `b260b9c1-9098-4af1-a4dd-3d5be574709a-m4`

## Links

- Motion Reference page: https://motionreference.com/reference/b260b9c1-9098-4af1-a4dd-3d5be574709a
- Watch: https://attachments.are.na/52752551/63f5f33555b654ec49d394e7014153db.mp4?1794578249
- Original: https://x.com/mercury/status/2120924363591741619/video/1
- Video id: `b260b9c1-9098-4af1-a4dd-3d5be574709a` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Mercury when you use this.