# Krea 3 Launch by Krea

A dynamic showcase video announcing the Krea 3 generative AI model, demonstrating localized image editing, style consistency, character preservation, and native 2K output.

- Company: Krea
- Year: 2024
- Duration: 0:20
- Type: Product launch
- Objective: Announce
- Industry: Creative tools
- Audience: Creator
- Medium: Product UI, Typography, Mixed media
- Style: Minimal, Cinematic, Bold
- Techniques: UI choreography, Rapid cutting, Compositing
- Structure: Feature montage
- Pace: Fast
- Audio: Music-led
- Format: Landscape

## Observations

- Demonstrates in-painting and selective replacement using a bounding box and cursor interaction.
- Shows real-time text prompt interface with image reference inputs.
- Showcases precise attribute changes like costume patterns and car colors while preserving the subject.
- Highlights high-resolution 2K native editing capabilities on close-up details.

## Moments

### 0:00–0:02 · Inpainting Object Replacement

A user selects an object visible through a car sunroof and morphs a ghost into a black cat.

Tags: Inpainting, Demonstration, UI choreography

Link: https://motionreference.com/reference/c345c4c2-4be5-4524-9ec1-8f88f34c29f4?t=0 · Moment id: `c345c4c2-4be5-4524-9ec1-8f88f34c29f4-m0`

### 0:02–0:05 · Prompt and Reference Input

The UI displays a prompt input bar generating a character based on multi-image references.

Tags: Prompt UI, Generative AI

Link: https://motionreference.com/reference/c345c4c2-4be5-4524-9ec1-8f88f34c29f4?t=2 · Moment id: `c345c4c2-4be5-4524-9ec1-8f88f34c29f4-m1`

### 0:05–0:10 · Fast Image Edits and Consistency

Rapid variations of a vintage car scene demonstrate costume pattern alterations, color shifts, and lighting transitions while preserving the character.

Tags: Transformation, Consistency, Feature showcase

Link: https://motionreference.com/reference/c345c4c2-4be5-4524-9ec1-8f88f34c29f4?t=5 · Moment id: `c345c4c2-4be5-4524-9ec1-8f88f34c29f4-m2`

### 0:10–0:16 · Localized Spot Editing & Native 2K

A pumpkin on a cowboy boot has its carved face seamlessly modified into different expressions before zooming in to show native 2K fidelity.

Tags: Localized editing, High resolution, Feature showcase

Link: https://motionreference.com/reference/c345c4c2-4be5-4524-9ec1-8f88f34c29f4?t=10 · Moment id: `c345c4c2-4be5-4524-9ec1-8f88f34c29f4-m3`

### 0:16–0:20 · Model Reveal Outro

Minimalist closing title card presenting 'New model Krea 3' and Eleven Creative branding.

Tags: Typography, Title card, Outro

Link: https://motionreference.com/reference/c345c4c2-4be5-4524-9ec1-8f88f34c29f4?t=16 · Moment id: `c345c4c2-4be5-4524-9ec1-8f88f34c29f4-m4`

## Links

- Motion Reference page: https://motionreference.com/reference/c345c4c2-4be5-4524-9ec1-8f88f34c29f4
- Watch: https://attachments.are.na/51772686/3d5d0ad3953039321b00f091670a9400.mp4?1792775340
- Original: https://x.com/ElevenCreative/status/2113620750775075134/video/1
- Video id: `c345c4c2-4be5-4524-9ec1-8f88f34c29f4` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Krea when you use this.