# Eleven Creative - Brand Kit Introduction by Eleven Creative

Eleven Creative introduces its Brand Kit feature, demonstrating how uploaded logos, color palettes, fonts, and guidelines enable automated creation of consistent multi-channel marketing campaigns.

- Company: Eleven Creative
- Duration: 0:37
- Type: Feature launch
- Objective: Announce
- Industry: Creative tools
- Audience: Creator
- Medium: Product UI, Typography, 2D animation, Mixed media
- Style: Minimal, Editorial, Premium
- Techniques: UI choreography, Kinetic type, Rapid cutting, Compositing
- Structure: Feature montage
- Pace: Moderate
- Audio: Music-led
- Format: Landscape

## Observations

- Clean, minimalist layout contrasting stark white backgrounds with rich, warm color palettes.
- Fast UI choreography simulating rapid file ingestion, color matching, and typography application.
- Prompt-to-output workflow using a mock luxury fragrance campaign '@merlot'.
- Diverse output showcases including Instagram feed assets, out-of-home Times Square billboard displays, and vertical Meta video ads.

## Moments

### 0:00–0:06 · Introducing Brand Kit

The Eleven Creative logo transitions to an announcement of 'Brand kit' framed by dynamic photo assets.

Tags: Kinetic type, Product launch

Link: https://motionreference.com/reference/cd7755f5-f881-42b0-a9b1-0adb8d4f051d?t=0 · Moment id: `cd7755f5-f881-42b0-a9b1-0adb8d4f051d-m0`

### 0:06–0:11 · Setting Brand Guidelines

Demonstration of assembling logo files, reference images, color hex codes, guidelines, and typography.

Tags: UI choreography, Feature montage

Link: https://motionreference.com/reference/cd7755f5-f881-42b0-a9b1-0adb8d4f051d?t=6 · Moment id: `cd7755f5-f881-42b0-a9b1-0adb8d4f051d-m1`

### 0:11–0:23 · Campaign Generation & Brand Reading

Entering a campaign prompt triggers sequential automated validation steps: reading brand, matching colors, applying type, and building outputs.

Tags: UI choreography, Kinetic type

Link: https://motionreference.com/reference/cd7755f5-f881-42b0-a9b1-0adb8d4f051d?t=11 · Moment id: `cd7755f5-f881-42b0-a9b1-0adb8d4f051d-m2`

### 0:23–0:32 · Multi-Channel Campaign Outputs

Displaying generated assets across social media cards, an urban digital billboard, and vertical video ads for Meta.

Tags: Compositing, Product demo

Link: https://motionreference.com/reference/cd7755f5-f881-42b0-a9b1-0adb8d4f051d?t=23 · Moment id: `cd7755f5-f881-42b0-a9b1-0adb8d4f051d-m3`

### 0:32–0:37 · Closing Tagline

'Your brand inside Eleven Creative' tagline transitions to the final logo lockup.

Tags: Kinetic type

Link: https://motionreference.com/reference/cd7755f5-f881-42b0-a9b1-0adb8d4f051d?t=32 · Moment id: `cd7755f5-f881-42b0-a9b1-0adb8d4f051d-m4`

## Links

- Motion Reference page: https://motionreference.com/reference/cd7755f5-f881-42b0-a9b1-0adb8d4f051d
- Watch: https://attachments.are.na/51256226/151e4a90ad03da360269f73a23fe53cc.mp4?1791710827
- Original: https://x.com/ElevenLabs/status/2108950692027142398/video/1
- Video id: `cd7755f5-f881-42b0-a9b1-0adb8d4f051d` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Eleven Creative when you use this.