# Introducing Cast by Melius

Launch video announcing Cast by Melius, an AI-powered feature for generating consistent virtual characters and avatars across various scenes, scripts, props, and formats.

- Company: Melius
- Duration: 0:38
- Type: Feature launch
- Objective: Announce
- Industry: AI
- Audience: Creator
- Medium: Product UI, Live action, Typography, Mixed media
- Style: Minimal, Bold, Technical
- Techniques: UI choreography, Kinetic type, Rapid cutting, Split screen
- Structure: Hook → reveal
- Pace: Fast
- Audio: Voiceover
- Format: Landscape

## Observations

- Begins with an authentic-looking UGC creator unboxing and reviewing gaming headphones across multiple setup angles.
- Reveals that the realistic persona was entirely AI-generated using Cast by Melius.
- Showcases UI controls for casting avatars, script templates, voice cloning/design, props, background settings, and aspect ratios.
- High-contrast dark mode aesthetic with red and orange interface accents.

## Moments

### 0:00–0:06 · UGC Review Hook

A creator presents a pair of white gaming headphones across multiple camera angles, desk setups, and social posts.

Tags: hook, ugc, split screen

Link: https://motionreference.com/reference/cf4caa0b-d7a7-4f75-8683-e1c4b5850beb?t=0 · Moment id: `cf4caa0b-d7a7-4f75-8683-e1c4b5850beb-m0`

### 0:06–0:12 · Introducing Cast

Kinetic typography unveils 'Cast', highlighting consistent character creation for ad campaigns, UGC content, brand mascots, and films.

Tags: kinetic type, announcement, typography

Link: https://motionreference.com/reference/cf4caa0b-d7a7-4f75-8683-e1c4b5850beb?t=6 · Moment id: `cf4caa0b-d7a7-4f75-8683-e1c4b5850beb-m1`

### 0:12–0:23 · Avatar & Voice Customization Workflow

Demonstration of entering a script, choosing an avatar profile, selecting and designing custom voices, and generating.

Tags: ui choreography, workflow, ai avatar

Link: https://motionreference.com/reference/cf4caa0b-d7a7-4f75-8683-e1c4b5850beb?t=12 · Moment id: `cf4caa0b-d7a7-4f75-8683-e1c4b5850beb-m2`

### 0:23–0:32 · Generated Output & Granular Controls

The AI avatar generates seamless speech and actions matching the prompt, accompanied by detailed settings for background, props, and tone.

Tags: product demo, generation, ui

Link: https://motionreference.com/reference/cf4caa0b-d7a7-4f75-8683-e1c4b5850beb?t=23 · Moment id: `cf4caa0b-d7a7-4f75-8683-e1c4b5850beb-m3`

### 0:32–0:38 · Outro & Call to Action

Closing typography announces 'Cast Live now on Melius' followed by the company logo and tagline 'Exactly as you imagined'.

Tags: outro, branding, logo

Link: https://motionreference.com/reference/cf4caa0b-d7a7-4f75-8683-e1c4b5850beb?t=32 · Moment id: `cf4caa0b-d7a7-4f75-8683-e1c4b5850beb-m4`

## Links

- Motion Reference page: https://motionreference.com/reference/cf4caa0b-d7a7-4f75-8683-e1c4b5850beb
- Watch: https://attachments.are.na/51410642/076fcaecd0e1553906a571b87ba83d49.mp4?1792009366
- Original: https://x.com/trymelius/status/2110416395817324847/video/1
- Video id: `cf4caa0b-d7a7-4f75-8683-e1c4b5850beb` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Melius when you use this.