# Aside Rebrands to Ocelli by Ocelli

A stylish rebranding announcement revealing thirteen artistic app icon variations across different textures and mediums, culminating in the name change from Aside to Ocelli.

- Company: Ocelli
- Duration: 0:24
- Type: Product launch
- Objective: Announce
- Industry: Consumer
- Audience: Consumer
- Medium: Mixed media, 3D, Typography, Illustration
- Style: Playful, Editorial, Premium
- Techniques: Match cuts, Rapid cutting, Morph, Kinetic type
- Structure: Hook → reveal
- Pace: Escalating
- Audio: Music-led
- Format: Landscape

## Observations

- Showcases a distinctive character icon featuring two vertical pill-shaped eye cutouts rendered in diverse physical and digital materials.
- Textures include blown glass, morning dew on ceramic, bubbling black gloss ink, classical Italian fresco, engraved bank note linework, LED pixel matrix, and perler beads.
- Serif kinetic typography arches over the rounded character head.
- The ending resolves with a circular display of all thirteen icon variations before morphing the brand name from Aside to Ocelli.

## Moments

### 0:00–0:05 · Textural Icon Montage

Rapid macro match cuts introduce the mascot-like icon silhouette transformed through distinct artistic materials and lighting styles.

Tags: Match cuts, Mixed media, Teaser

Link: https://motionreference.com/reference/e2cfb375-2141-4f64-9d4f-d9856d02ced8?t=0 · Moment id: `e2cfb375-2141-4f64-9d4f-d9856d02ced8-m0`

### 0:05–0:10 · Aside Got New Clothes

Serif text appears announcing that Aside has received new outfits while the icon rapidly cycles through bead art, halftone prints, and glowing displays.

Tags: Kinetic type, Rapid cutting

Link: https://motionreference.com/reference/e2cfb375-2141-4f64-9d4f-d9856d02ced8?t=5 · Moment id: `e2cfb375-2141-4f64-9d4f-d9856d02ced8-m1`

### 0:10–0:14 · Thirteen of Them

Copy updates to state 'Thirteen of them.' highlighting the thirteen unique alternate app icons available.

Tags: Kinetic type, Feature launch

Link: https://motionreference.com/reference/e2cfb375-2141-4f64-9d4f-d9856d02ced8?t=10 · Moment id: `e2cfb375-2141-4f64-9d4f-d9856d02ced8-m2`

### 0:14–0:17 · And a New Name

Final teaser copy sets up the rebrand reveal over rapid cuts of black enamel and painted spray textures.

Tags: Hook → reveal

Link: https://motionreference.com/reference/e2cfb375-2141-4f64-9d4f-d9856d02ced8?t=14 · Moment id: `e2cfb375-2141-4f64-9d4f-d9856d02ced8-m3`

### 0:17–0:24 · The Ocelli Reveal

All 13 iOS app icon designs encircle the central app icon before transitioning to the final logo reveal as Aside transforms into Ocelli.

Tags: Morph, Brand film, Payoff

Link: https://motionreference.com/reference/e2cfb375-2141-4f64-9d4f-d9856d02ced8?t=17 · Moment id: `e2cfb375-2141-4f64-9d4f-d9856d02ced8-m4`

## Links

- Motion Reference page: https://motionreference.com/reference/e2cfb375-2141-4f64-9d4f-d9856d02ced8
- Watch: https://attachments.are.na/51396489/cbbb6d7b777c25e5549ae148791264cf.mp4?1791985765
- Original: https://x.com/dominikmartn/status/2109991597228359867/video/1
- Video id: `e2cfb375-2141-4f64-9d4f-d9856d02ced8` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Ocelli when you use this.