# Introducing Ideogram 4.5 by Ideogram

A high-energy launch video announcing Ideogram 4.5 as a precise image editing model, demonstrating its capabilities through a high-fashion perfume campaign workflow featuring background replacement, seamless text editing, canvas outpainting, and real-world mockups.

- Company: Ideogram
- Duration: 0:47
- Type: Product launch
- Objective: Announce
- Industry: AI
- Audience: Creator
- Medium: Mixed media, Live action, Typography, Product UI
- Style: Editorial, Cinematic, Premium, Bold
- Techniques: Kinetic type, UI choreography, Rapid cutting, Compositing
- Structure: Hook → reveal
- Pace: Fast
- Audio: Music-led
- Format: Landscape

## Observations

- Highlights precise in-image text modification capability by changing 'VELORA AMBRE' to 'VELORA LE VERT' on a perfume bottle label.
- Demonstrates outpainting and aspect ratio expansion from a portrait shot to wide horizontal billboard formats.
- Integrates simulated canvas selection handles and mouse cursor animations over photorealistic assets.
- Shows commercial deployment through prints, editorial team reviews, bus stop shelters, and building-sized billboards.

## Moments

### 0:00–0:06 · Teaser Montage

Rapid cuts between disciplines with typography spelling out that design, photography, and film will never be the same.

Tags: Teaser, Kinetic type, Rapid cutting

Link: https://motionreference.com/reference/e55f81b7-189d-45d9-962a-10aa9a5b4ec6?t=0 · Moment id: `e55f81b7-189d-45d9-962a-10aa9a5b4ec6-m0`

### 0:06–0:13 · The Reveal

The title card reveals Ideogram 4.5, branded as the most precise edit model, over chromatic optical effects.

Tags: Reveal, Branding, Typography

Link: https://motionreference.com/reference/e55f81b7-189d-45d9-962a-10aa9a5b4ec6?t=6 · Moment id: `e55f81b7-189d-45d9-962a-10aa9a5b4ec6-m1`

### 0:13–0:22 · Model Shoot & Background Swaps

A studio photoshoot of a model holding a perfume bottle is selected and placed across floral and studio backdrops with UI selection points.

Tags: Inpainting, UI choreography, Product demo

Link: https://motionreference.com/reference/e55f81b7-189d-45d9-962a-10aa9a5b4ec6?t=13 · Moment id: `e55f81b7-189d-45d9-962a-10aa9a5b4ec6-m2`

### 0:22–0:27 · Precise Text Editing

Cursor selects and retypes text directly on the generated perfume bottle label, updating 'AMBRE' to 'LE VERT'.

Tags: Text editing, UI choreography, Feature demo

Link: https://motionreference.com/reference/e55f81b7-189d-45d9-962a-10aa9a5b4ec6?t=22 · Moment id: `e55f81b7-189d-45d9-962a-10aa9a5b4ec6-m3`

### 0:27–0:35 · Outpainting & Aspect Ratio Expansion

Selection borders drag the horizontal edges outward to expand the scene seamlessly into a wide banner billboard ratio.

Tags: Outpainting, Compositing, Product demo

Link: https://motionreference.com/reference/e55f81b7-189d-45d9-962a-10aa9a5b4ec6?t=27 · Moment id: `e55f81b7-189d-45d9-962a-10aa9a5b4ec6-m4`

### 0:35–0:41 · Commercial Campaign Mockups

The edited artwork is presented across real-world commercial placements including rooftop billboards, transit shelters, and subway ad frames.

Tags: Mockups, Commercial, Fast

Link: https://motionreference.com/reference/e55f81b7-189d-45d9-962a-10aa9a5b4ec6?t=35 · Moment id: `e55f81b7-189d-45d9-962a-10aa9a5b4ec6-m5`

### 0:41–0:47 · Call to Action

Text notes that model weights are coming soon before closing with the Ideogram logo and website invitation.

Tags: Call to action, Branding, Closing

Link: https://motionreference.com/reference/e55f81b7-189d-45d9-962a-10aa9a5b4ec6?t=41 · Moment id: `e55f81b7-189d-45d9-962a-10aa9a5b4ec6-m6`

## Links

- Motion Reference page: https://motionreference.com/reference/e55f81b7-189d-45d9-962a-10aa9a5b4ec6
- Watch: https://attachments.are.na/50987325/e21f2ffd7bb2935466e39266ccecb6d0.mp4?1790940089
- Original: https://x.com/ideogram_ai/status/2105327223431737780/video/1
- Video id: `e55f81b7-189d-45d9-962a-10aa9a5b4ec6` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Ideogram when you use this.