# Introducing Muse by Meta

An upbeat launch commercial announcing Muse, an autonomous personal AI agent that automates daily consumer tasks like shopping, event signups, and travel changes.

- Company: Meta
- Year: 2024
- Duration: 1:23
- Type: Product launch
- Objective: Announce
- Industry: AI
- Audience: Consumer
- Medium: Product UI, Typography, 3D
- Style: Playful, Minimal
- Techniques: UI choreography, Kinetic type, Rapid cutting
- Structure: Feature montage
- Pace: Fast
- Audio: Music-led
- Format: Landscape

## Observations

- Features a plush 3D mascot avatar representing the AI agent across conversational UI.
- Showcases autonomous browser actions, calendar rescheduling, and shopping workflows.
- Concludes with an app ecosystem integration graphic and Meta branding.

## Moments

### 0:00–0:10 · Introducing Muse

Logo and mascot reveal introducing Muse as a personal AI agent.

Tags: Intro, Brand reveal, 3D mascot

Link: https://motionreference.com/reference/e5610b8e-ea31-42c0-be6f-62c9471282d5?t=0 · Moment id: `e5610b8e-ea31-42c0-be6f-62c9471282d5-m0`

### 0:10–0:30 · Autonomous School Supply Shopping

Muse extracts a supply list from an email, creates a cart, and requests user purchase confirmation.

Tags: UI choreography, Automation, E-commerce

Link: https://motionreference.com/reference/e5610b8e-ea31-42c0-be6f-62c9471282d5?t=10 · Moment id: `e5610b8e-ea31-42c0-be6f-62c9471282d5-m1`

### 0:30–0:51 · Fitness Plan & Event Registration

Muse checks fitness progress and automatically signs the user up for a 10K race via web browser.

Tags: Browser automation, Task execution, Fitness

Link: https://motionreference.com/reference/e5610b8e-ea31-42c0-be6f-62c9471282d5?t=30 · Moment id: `e5610b8e-ea31-42c0-be6f-62c9471282d5-m2`

### 0:51–1:12 · Proactive Flight Rescheduling

The assistant detects flight delays and updates calendar reservations after user approval.

Tags: Travel, Calendar, Proactive AI

Link: https://motionreference.com/reference/e5610b8e-ea31-42c0-be6f-62c9471282d5?t=51 · Moment id: `e5610b8e-ea31-42c0-be6f-62c9471282d5-m3`

### 1:12–1:23 · Ecosystem Integration & Outro

App connectivity overview followed by download availability from Meta.

Tags: Outro, Call to action, Meta

Link: https://motionreference.com/reference/e5610b8e-ea31-42c0-be6f-62c9471282d5?t=72 · Moment id: `e5610b8e-ea31-42c0-be6f-62c9471282d5-m4`

## Links

- Motion Reference page: https://motionreference.com/reference/e5610b8e-ea31-42c0-be6f-62c9471282d5
- Watch: https://motionreference.com/api/media/6c8a7809-11ef-4a54-a43a-5f43d1ba19ae
- Original: https://muse.ai
- Video id: `e5610b8e-ea31-42c0-be6f-62c9471282d5` (use with the MCP tools get_reference, get_breakdown and get_related_references)

Cite the Motion Reference page and credit Meta when you use this.